Brand Marketing

Brand Marketing is a strategic approach to create a long-term value for a product or a service by promoting its unique identity and creating a deep connection with the audience. Coursera's Brand Marketing catalogue teaches you how to effectively build, manage and enhance a brand. You'll learn about the fundamentals of brand strategy, audience identification, brand positioning, and the use of data-driven decision making in branding. You'll also explore the role of storytelling in brand communication, the integration of social media in brand marketing, and the importance of brand equity. This learning will equip you to create impactful marketing campaigns that resonate with your target audience and drive brand growth.
7credentials
22courses

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Results for "brand marketing"

  • Status: Free Trial

    Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis

  • Status: Free Trial

    Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Relationship Management, Sustainable Business, Music Performance

  • Status: New
    Status: Free Trial

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Content Marketing, Strategic Marketing, Brand Marketing

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

  • Status: Preview

    Michigan State University

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Digital Media Strategy, Proposal Writing, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Storytelling, Content Creation

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • Status: New
    Status: Preview

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

  • Status: New
    Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

  • Skills you'll gain: Instagram, Social Media Content, Drive Engagement, Social Media, Social Media Marketing, Social Media Strategy, Content Development and Management, Brand Marketing, Customer Engagement, Target Audience, Influencing

  • Status: New
    Status: Preview

    Skills you'll gain: Content Strategy, Content Marketing, Advertising Sales, Advertising, Marketing Channel, Marketing Effectiveness, Brand Marketing, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Commercialization, Sustainable Business, Driving engagement, New Business Development, Live Streaming, Promotions and Campaigns

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