Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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Find the best Content Marketing course for your goals

  • Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

  • Status: Free Trial

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

  • Status: Preview

    Simplilearn

    Skills you'll gain: Blogs, Performance Analysis, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management, Calendar Management, Drive Engagement

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Business Planning, Strategic Planning, Keyword Research, Business Strategy, People Development, Digital Marketing, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Cash Flow Forecasting, Organizational Strategy, Social Media Strategy, Social Media, Business Management, Banking, Storytelling

  • Coursera Project Network

    Skills you'll gain: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Company, Product, and Service Knowledge, Web Design, Team Oriented, Storytelling, Content Marketing

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy

  • Status: New
    Status: Preview

    Skills you'll gain: Content Development and Management, Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Marketing, Media Planning, Content Management, Production Schedule, Driving engagement, Organizational Skills, Workflow Management, AI Product Strategy, Information Architecture, Marketing Channel

  • Status: New
    Status: Free Trial

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

  • Status: Free Trial

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

  • Status: Preview

    Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

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  • This role has a £30,235 median salary ¹.

    description:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a £30,235 median salary ¹.

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