The language used throughout the course, in both instruction and assessments.

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks

Coursera Instructor Network
Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Customer Retention, Customer Relationship Management, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising
Beginner · Course · 1 - 4 Weeks

Coursera Project Network
Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months

Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation
Intermediate · Course · 1 - 4 Weeks

Coursera Project Network
Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
Beginner · Specialization · 1 - 3 Months

Packt
Skills you'll gain: Prompt Engineering, LangChain, ChatGPT, Multimodal Prompts, OpenAI, Generative AI, No-Code Development, LLM Application, Microsoft Power Platform, Application Programming Interface (API), Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, JSON, Microsoft Azure, Microsoft Outlook, Email Marketing, Large Language Modeling, Python Programming
Intermediate · Specialization · 3 - 6 Months
Gain the knowledge and skills you need to advance.

This role has a £30,392 median salary ¹.

A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
This role has a £30,392 median salary ¹.
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