Global Marketing

Global Marketing is the process of strategizing, executing, and managing marketing actions across different countries with a unified goal, taking into account diverse cultures, practices, and regulations. Coursera's Global Marketing skill catalogue helps you understand how to effectively penetrate international markets and handle marketing operations globally. You'll learn about market research, segmentation, positioning, and targeting in an international context, the nuances of product, pricing, distribution, and promotion strategies in various global markets. Additionally, you'll understand how to navigate and adapt to cultural differences, international laws, and global economic relations. This skill set is crucial for marketing professionals, business strategists, entrepreneurs, or anyone looking to make a global impact with their brand or product.
20credentials
4online degrees
97courses

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Explore the Global Marketing Course Catalog

  • Status: Preview

    University of New Mexico

    Skills you'll gain: International Finance, Social Sciences, International Relations, Global Marketing, Intercultural Competence, Socioeconomics, Political Sciences, Cultural Sensitivity, Cultural Diversity, Business Economics, Economics, Economic Development, World History, Business Strategies, Operations Management

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

  • Status: New
    Status: Preview

    Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

  • Status: Free Trial

    The Hong Kong University of Science and Technology

    Skills you'll gain: Intellectual Property, E-Commerce, Global Marketing, Brand Management, Innovation, Strategic Partnership, Business Strategy, Price Negotiation, New Business Development, Corporate Strategy, Mergers & Acquisitions, Business Process, Digital Assets, Case Studies, Case Law, Commercial Laws, Legal Strategy, Legal Proceedings, Legal Risk, New Product Development

  • Status: New
    Status: Preview

    Skills you'll gain: Virtual Teams, Sales Presentation, Sales, Rapport Building, Relationship Building, Non-Verbal Communication, Virtual Environment, Customer Engagement, Drive Engagement, Microsoft Teams, Global Marketing, Brand Management, Overcoming Objections, Executive Presence, Communication Strategies, Trustworthiness

  • Status: New
    Status: Free Trial

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Price Negotiation, Strategic Thinking, Global Marketing, Market Analysis, Value Propositions, New Product Development, Strategic Planning, Team Leadership, Adaptability

  • Status: Preview

    University of New Mexico

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

  • Status: New
    Status: Free Trial

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

  • Status: Free Trial

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies

  • Status: New
    Status: Free Trial

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis