The language used throughout the course, in both instruction and assessments.

Coursera Project Network
Skills you'll gain: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
Intermediate · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning
Beginner · Course · 1 - 4 Weeks

Coursera Project Network
Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: AI Personalization, Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, AI Personalization, Responsible AI, Data Ethics, Customer Analysis, Advanced Analytics, Marketing, Marketing Effectiveness, Analytics, Predictive Modeling, Social Network Analysis, Market Analysis, Data Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months

Coursera Project Network
Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
Mixed · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis
Mixed · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months