Product Knowledge

Product Knowledge refers to an individual's understanding and information about a product which includes its application, function, features, use, and overall value. Coursera's Product Knowledge catalogue equips you with the skills to thoroughly understand a product and effectively communicate its benefits to potential customers. You'll learn how to analyze and assess a product's market, understand its unique selling proposition (USP), and effectively communicate its value. This knowledge will be instrumental in making informed decisions, providing excellent customer support, and driving successful sales strategies. Whether you're a sales professional, a marketing expert, or an entrepreneur, mastering product knowledge can elevate your professional competence and marketability.
6credentials
26courses

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Results for "product knowledge"

  • Skills you'll gain: Technical Support, Hardware Troubleshooting, Customer Service, Insurance and Warranty Claims Processing, Problem Solving, Company, Product, and Service Knowledge, Customer Communications Management, Product Knowledge, Active Listening, Technical Communication, Communication

  • Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

  • Status: Preview

    Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis

  • Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Product Knowledge, Design, Presentations, Dashboard, Graphic and Visual Design, Creative Design, Graphical Tools, Graphic Design, Selling Techniques, Sales

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Forecasting, Business Metrics, Machine Learning, Machine Learning Algorithms

  • Status: Free

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

  • Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

  • Status: Free Trial

    Skills you'll gain: Sales Pipelines, Sales Process, Salesforce, Sales Management, Sales Support, Closing (Sales), Order Management, Sales, Product Knowledge, Account Management, Contract Management

  • Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing

  • Coursera Project Network

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research