Strategic Communication

Strategic Communication is a planned process of delivering a specific message to a targeted audience to achieve certain objectives. Coursera's Strategic Communication catalogue helps you build skills in effective communication for varied organizational goals. You'll learn about message framing, audience analysis, and different communication channels. Further, you'll understand crisis communication, the importance of corporate communication, and how to leverage public relations and social media. By mastering these skills, you'll be able to navigate various professional environments, improve brand visibility, and drive engagement, fostering better relationships within and outside an organization.
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Results for "strategic communication"

  • Status: Free Trial

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Verbal Communication Skills, Drive Engagement, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Business Writing, Leadership

  • Status: Free Trial

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

  • Status: New
    Status: Preview

    Skills you'll gain: Meeting Facilitation, Productivity, Operational Efficiency, Time Management, Organizational Leadership, Business Leadership, Leadership, Leadership and Management, Decision Making, Strategic Leadership, Leadership Development, Strategic Decision-Making, Communication Planning, Generative AI, Communication Strategies, Strategic Communication, Artificial Intelligence and Machine Learning (AI/ML), Communication, Business Communication, Corporate Communications

  • Status: Free Trial

    Vanderbilt University

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, ChatGPT, Ideation, Verification And Validation, Succession Planning, Microsoft 365, Target Audience, Business Writing, Responsible AI, Generative AI, Microsoft Teams, Meeting Facilitation, Organizational Leadership, Productivity Software, Strategic Leadership, Complex Problem Solving, Strategic Communication, Business Leadership, Proposal Writing

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Negotiation, Conflict Management, Assertiveness, Communication, Interpersonal Communications, Active Listening, Empathy, Constructive Feedback, Emotional Intelligence, Relationship Building, Team Leadership, Leadership, Employee Performance Management, Strategic Communication, Motivational Skills, Teamwork, Business Leadership, Communication Strategies, Strategic Planning, Intercultural Competence

  • Status: Preview

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

  • Status: Free Trial

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Consumer Behaviour, Content Performance Analysis, Content Creation

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Conflict Management, Storytelling, Communication Strategies, Organizational Strategy, Business Communication, Team Building, Intercultural Competence, Verbal Communication Skills, Team Management, Strategic Communication, Ethical Standards And Conduct, Negotiation, Stakeholder Communications, Business Leadership, Cultural Diversity, Active Listening

  • Status: Preview

    Universidad Nacional Autónoma de México

    Skills you'll gain: Collaboration, Team Management, Risk Management, Planning, Leadership, Strategic Communication, Virtual Teams, Communication, Adaptability, Technology Solutions, Problem Solving, Goal Setting

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

  • Status: Free Trial

    Skills you'll gain: Assertiveness, Interpersonal Communications, Active Listening, Empathy, Constructive Feedback, Emotional Intelligence, Team Leadership, Leadership, Employee Performance Management, Strategic Communication, Communication, Motivational Skills, Teamwork