Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Personalized Service, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Ethical Standards And Conduct

  • Status: New
    Status: Free Trial

    Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

  • Status: Preview

    IE Business School

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

  • Status: New
    Status: Free Trial

    Harvard Business Review

    Skills you'll gain: Critical Thinking, Plan Execution, Business Strategy, Strategic Decision-Making, Trend Analysis, Strategic Prioritization, Market Trend, Forecasting, Value Propositions, Innovation, Competitive Analysis

  • Status: Free

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance

  • Status: New
    Status: Free Trial

    Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

  • Status: Preview

    Skills you'll gain: Inventory Management System, Strategic Decision-Making, Business Research, Business Strategy, Game Theory, Competitive Analysis, Supply Chain Management, Business Modeling, Business Management, Market Dynamics

  • Status: Free

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Innovation, Organizational Structure, Competitive Analysis, Business Strategy, Organizational Strategy, Business Strategies, Research, Strategic Thinking, Business Research, Case Studies, Presentations

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Cloud Development, Responsible AI, Data Science

  • Status: New
    Status: Free Trial

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

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  • University of Virginia
  • EDUCBA
  • IE Business School
  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • BCG
  • Ludwig-Maximilians-Universität München (LMU)
  • University of Illinois Urbana-Champaign