Keyword Research

Keyword Research involves identifying relevant search terms to improve online content visibility. This skill requires knowledge of SEO tools, search analytics, and content optimization techniques. Digital marketers analyze search trends, select effective keywords, and enhance digital content. Effective keyword research boosts search engine rankings, online traffic, and brand visibility.
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Results for "keyword research"

  • Status: Preview

    Skills you'll gain: Peer Review, Writing, Editing, Proofreading, Content Creation, Concision, Constructive Feedback, Business Writing, Organizational Skills, Keyword Research, Detail Oriented, Action Oriented

  • Status: Preview

    Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Regulation and Legal Compliance, Competitive Intelligence, Market Research, Data Analysis, Trend Analysis, Innovation, Databases

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

  • Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

  • Coursera Project Network

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies

  • Status: New
    Status: Free Trial

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting

  • Status: New
    Status: Preview

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

  • Status: New

    Skills you'll gain: Google Workspace, Data Storage, Application Deployment, Collaborative Software, Data Storage Technologies, OAuth, Information Management, Email Automation, Data Management, Generative AI Agents, Data Access, Productivity Software, AI Product Strategy, Cloud Applications, Keyword Research, Application Programming Interface (API), Identity and Access Management, Agentic systems, Operational Efficiency

  • Coursera Project Network

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

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  • This role has a £30,490 median salary ¹.

    description:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a £30,490 median salary ¹.

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