Bidding is a competitive process in which multiple parties express their interest in acquiring goods, services, or contracts with the intent of securing the best deal. Coursera's bidding catalogue enlightens you about the intricate dynamics of bidding strategies, the art of negotiation and how to analyze the market environment to make informed decisions. You'll learn the fundamentals of auction theory, the psychological aspects of bidding, different types of bidding techniques, and how to effectively manage procurement processes. Empower yourself with these essential finance and business skills to excel in roles centered around procurement, sales, finance, and more.