Keyword Research

Keyword Research involves identifying relevant search terms to improve online content visibility. This skill requires knowledge of SEO tools, search analytics, and content optimization techniques. Digital marketers analyze search trends, select effective keywords, and enhance digital content. Effective keyword research boosts search engine rankings, online traffic, and brand visibility.
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Results for "keyword research"

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    602 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content

    4.7
    Rating, 4.7 out of 5 stars
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Content Marketing, Digital Content, Generative AI, Copywriting, Data Science

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 4 Weeks