Persona Development

Persona Development is a strategic marketing approach that involves creating fictional representations of ideal customers based on market research and data. Coursera's Persona Development catalogue teaches you how to effectively develop and utilize persona-based marketing for enhanced customer targeting. You'll learn how to conduct detailed market research, interpret customer data, create comprehensive customer personas, and implement these personas into a broad range of marketing strategies. Enhance your marketing skills by understanding and applying concepts such as customer behaviour analysis, segmentation, persona-based content creation, and personalized marketing.
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Results for "persona development"

  • Status: New
    Status: Free Trial

    SkillUp

    Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, User Flows, User Interface (UI) Design, Responsive Web Design, Interaction Design, Typography, Prototyping, Persona Development, Color Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    IESE Business School

    Skills you'll gain: Design Thinking, User Research, Qualitative Research, Human Centered Design, User Experience, Customer experience improvement, Empathy, Problem Solving, Persona Development, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    University of Minnesota

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Wireframing, User Experience Design, Persona Development, Information Architecture, Web Design, Design, Design Elements And Principles

    4.4
    Rating, 4.4 out of 5 stars
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    University of Virginia

    Skills you'll gain: User Story, Agile Product Development, Agile Methodology, Design Thinking, User Research, Product Development, User Centered Design, Interviewing Skills, Usability Testing, Innovation, Team Oriented, Persona Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: User Research, Design Thinking, UI/UX Research, Usability Testing, Wireframing, Mockups, User Experience Design, User Interface (UI) Design, Prototyping, Figma (Design Software), User Flows, Persona Development, Scalability

    4.8
    Rating, 4.8 out of 5 stars
    6 reviews

    Advanced · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Methodology, Agile Project Management, Persona Development, Prototyping, User Experience, User Story, Product Development, User Research, New Product Development, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    91 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    GRAMMY GO

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Sales Presentations, Prospecting and Qualification, Persona Development, Sales Strategy, Sales Process, Target Audience, Sales Pipelines, Sales, Lead Generation, Customer Analysis, Email Automation, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Michigan State University

    Skills you'll gain: Persona (User Experience), Game Design, Design, Animation and Game Design, User Experience Design, Persona Development, Driving engagement, Augmented and Virtual Reality (AR/VR), Psychology, User Research, Cultural Sensitivity, Cultural Diversity

    3.8
    Rating, 3.8 out of 5 stars
    27 reviews

    Beginner · Course · 1 - 4 Weeks