Persona Development

Persona Development is a strategic marketing approach that involves creating fictional representations of ideal customers based on market research and data. Coursera's Persona Development catalogue teaches you how to effectively develop and utilize persona-based marketing for enhanced customer targeting. You'll learn how to conduct detailed market research, interpret customer data, create comprehensive customer personas, and implement these personas into a broad range of marketing strategies. Enhance your marketing skills by understanding and applying concepts such as customer behaviour analysis, segmentation, persona-based content creation, and personalized marketing.
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Results for "persona development"

  • Status: Free Trial

    Coursera

    Skills you'll gain: User Research, Figma (Design Software), User Experience Design, Prototyping, Wireframing, Usability, User Centered Design, User Interface and User Experience (UI/UX) Design, Human Centered Design, Conceptual Design, Collaborative Software, User Flows, Persona Development

    4.5
    Rating, 4.5 out of 5 stars
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Indian Institute of Technology Guwahati

    Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Northeastern University

    Skills you'll gain: User Research, UI/UX Research, User Experience Design, Logo Design, User Centered Design, Experience Design, Usability, Wireframing, Mockups, Prototyping, Persona Development, Graphic and Visual Design

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

    Intermediate · Course · 1 - 4 Weeks