Business Process Modeling (BPM) is a systematic approach to making an organization's workflow more effective, efficient, and adaptable to environmental changes. Coursera's BPM catalogue teaches you about the methods, techniques, and tools used to analyze, represent, improve, and automate business processes. You'll learn to design and implement process models, use BPM notation, optimize business activities, and manage workflows. Additionally, you'll gain insights into the applications of BPM in various domains like supply chain, operations, and project management, equipping you to become an effective business analyst or strategic manager.