Account Management

Account Management is a business strategy that entails maintaining and strengthening the relationships between an organization and its key customers, often through dedicated account managers. Coursera's Account Management catalogue teaches you the principles and techniques of effective account management. You'll learn how to identify key accounts, build strong relationships with clients, develop strategic account plans, and effectively manage and grow accounts over time. You'll also gain insights into cross-selling and upselling techniques, negotiation and conflict resolution skills, and customer retention strategies. This skill is crucial for sales professionals, business development managers, and anyone looking to excel in client-facing roles.
4credentials
13courses

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Results for "account management"

  • Status: Free Trial

    Skills you'll gain: Sales Management, Sales Strategy, Account Management, Sales, Sales Process, Sales Training, Inside Sales, Selling Techniques, Business Strategy, Outside Sales, Recruitment

  • Status: Free Trial

    West Virginia University

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

  • Status: New
    Status: Preview

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Email Automation, Customer Retention, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Workflow Management, Automation

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

  • Status: New
    Status: Preview

    Skills you'll gain: AWS Identity and Access Management (IAM), Identity and Access Management, Cloud Security, Amazon Web Services, Cloud Management, Cyber Governance, Security Controls, Amazon CloudWatch, Data Governance, Governance, Governance Risk Management and Compliance, Compliance Management, Multi-Tenant Cloud Environments, Continuous Monitoring, Risk Control, Account Management, Threat Detection, Automation, Configuration Management, Budget Management

  • Status: Preview

    Simplilearn

    Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

What brings you to Coursera today?

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Salesforce, Customer Relationship Management (CRM) Software, Customer Relationship Management, Business Reporting, Stakeholder Engagement, Sales Development, Customer Engagement, Cloud-Based Integration, Security Management, Marketing Automation, Cloud Computing, User Accounts, Data Security, Data Management, Account Management, Automation

  • Status: Free Trial

    Zoho Corporation

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management, Sales, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Pipelines, Sales Presentation, Sales Strategy, Closing (Sales), Process Mapping, Customer Relationship Building, Interviewing Skills, Prospecting and Qualification, Sales Prospecting, Sales Operations, Problem Solving, Critical Thinking

  • Status: New
    Status: Free Trial

    Skills you'll gain: Closing (Sales), Sustainable Business, Sales, Customer Relationship Building, Sales Strategy, Persuasive Communication, Emotional Intelligence, Influencing, Job Analysis, Data Centers, Customer Insights, Interviewing Skills, Sales Presentations, Public Speaking, Sales Prospecting, Negotiation, Account Management, Customer Relationship Management, Lead Generation, Digital Content

  • Skills you'll gain: Accounts Receivable, Cash Receipts, Account Management, Customer Analysis, Accounting, Billing, Bankruptcies, Credit Risk, Financial Analysis, Sales Process, Estimation

  • Skills you'll gain: Sales Presentations, Sales Management, Sales Training, Sales, Sales Strategy, Account Management, Sales Territory Management, Sales Process, Closing (Sales), Presentations, Consultative Selling, Employee Coaching, Customer Relationship Management, Overcoming Objections, Rapport Building, Active Listening

  • Status: Preview

    Skills you'll gain: Google Cloud Platform, Billing, Looker (Software), Billing Systems, Expense Management, Cloud Management, Accounting and Finance Software, Dashboard, Cost Management, User Accounts, Operating Cost, Google Sheets, Account Management, Resource Management, Identity and Access Management