Product Marketing

Product Marketing is a strategic discipline that combines various business, marketing, and technical tasks to promote and sell products to customers. Coursera's Product Marketing catalogue teaches you about the art of successful product positioning, understanding customer needs, and developing effective marketing strategies. You'll learn everything from the fundamentals of product marketing, competitive analysis, go-to-market strategy, customer segmentation, and storytelling to communication skills necessary to launch and maintain a product's life cycle. Empower yourself with the knowledge and skills to drive product success in the marketplace, creating value propositions that resonate with customers and influence market trends.
5credentials
32courses

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Explore the Product Marketing Course Catalog

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Market Analysis, Value Propositions, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

  • Status: New
    Status: Free Trial

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

  • Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

  • Status: Free Trial

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis

  • Status: Free Trial

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

What brings you to Coursera today?

  • Status: New

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Financial Statements, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Market Research, Advertising

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

  • Status: Free Trial

    Universidad Nacional Autónoma de México

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing, Marketing Strategies, Market Research, Go To Market Strategy, Marketing Budgets, Product Marketing, Business Marketing, Business Analytics, Market Analysis, Target Market, Budgeting, Product Development, Consumer Behaviour, Entrepreneurship

  • Status: Free Trial

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, Quality Assurance and Control, New Product Development, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

  • Status: Free Trial

    Universidad de Palermo

    Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Value Propositions, Product Marketing, Marketing Psychology, Market Data