Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.
6credentials
1online degree
26courses

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Results for "competitive intelligence"

  • Status: New
    Status: Free Trial

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Planning, Competitive Intelligence, Stakeholder Communications, Generative AI Agents, Organizational Change, Business Strategy, Strategic Decision-Making, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Business Research, Data-Driven Decision-Making, Leadership, Market Intelligence, Cross-Functional Collaboration, Technical Consulting, Talent Acquisition, Technology Strategies, Agentic systems, Business Ethics

  • Skills you'll gain: Vulnerability Assessments, Operations Management, Data Storytelling, Business Strategy, Design Thinking, Competitive Intelligence, Survey Creation, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Policy Development, Political Sciences

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

  • Status: Preview

    Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection

  • Status: Free Trial

    Skills you'll gain: Responsible AI, Technology Roadmaps, Business Strategy, Strategic Leadership, Technology Strategies, Organizational Strategy, Competitive Intelligence, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Return On Investment

  • Status: Preview

    Skills you'll gain: Knowledge Transfer, Information Management, Organizational Strategy, Organizational Structure, Competitive Intelligence, Business Strategy, Content Management, Performance Measurement, Employee Training, Decision Making

  • Status: Preview

    École Nationale des Ponts et Chaussées

    Skills you'll gain: Lean Manufacturing, Lean Methodologies, Business Transformation, Continuous Improvement Process, Process Improvement, Manufacturing Operations, Service Improvement, Operational Efficiency, Process Analysis, Value Engineering, Waste Minimization, Competitive Intelligence, Business Technologies, Quality Control

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Preview

    Corporate Finance Institute

    Skills you'll gain: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

  • Status: Free

    Skills you'll gain: Generative AI Agents, Strategic Decision-Making, Data-Driven Decision-Making, Competitive Intelligence, Business Leadership, Organizational Strategy, Innovation, Business Planning, Business Strategy, Operational Efficiency, Technology Strategies, Business Process Automation, Program Implementation, Project Implementation, Technology Solutions

  • Status: Free Trial

    Skills you'll gain: Pre-Clinical Development, Clinical Trials, Pharmacology, Drug Development, Clinical Research, Pharmaceuticals, Competitive Intelligence, Safety Assurance, Biotechnology, Biochemistry