Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.
19credentials
3online degrees
64courses

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Results for "marketing planning"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

  • Status: New
    Status: Preview

    Skills you'll gain: Marketing Planning, Marketing Automation, Marketing Strategies, AI Personalization, Generative AI Agents, Content Creation, Strategic Marketing, Digital Marketing, Marketing, Marketing Analytics, Digital Content, Web Content, Social Media Content, Prompt Engineering, Automation, Branding, Video Production

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Branding, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

  • Status: New
    Status: Free Trial

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

  • Status: Preview

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Brand Management, Market Analysis, Communication Strategies, Value Propositions

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

  • Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Marketing, Marketing Management, Business Marketing, Market Analysis, Competitive Analysis, Performance Analysis

  • Status: New
    Status: Preview

    Skills you'll gain: Data Presentation, Data Science, Data Entry, Productivity Software, Microsoft 365, Business Intelligence, Data Manipulation, Business Analytics, Data Management, Organizational Skills, Productivity, Customer Data Management, Record Keeping, Financial Analysis, Marketing Planning, Project Management, Event Planning

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Presentations, Marketing Planning, Oral Expression, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Recruitment, Adaptability, Communication, Writing

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, English Language, Business Communication, Marketing Budgets, Business Planning, Negotiation, Selling Techniques, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing

  • Status: Preview

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

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  • IE Business School
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