Persona Development

Persona Development is a strategic marketing approach that involves creating fictional representations of ideal customers based on market research and data. Coursera's Persona Development catalogue teaches you how to effectively develop and utilize persona-based marketing for enhanced customer targeting. You'll learn how to conduct detailed market research, interpret customer data, create comprehensive customer personas, and implement these personas into a broad range of marketing strategies. Enhance your marketing skills by understanding and applying concepts such as customer behaviour analysis, segmentation, persona-based content creation, and personalized marketing.
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56courses

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Results for "persona development"

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Agile Product Development, User Story, Design Thinking, Product Improvement, Agile Methodology, Agile Software Development, Product Design, Product Development, User Centered Design, User Research, Persona Development, Innovation, Product Management, Discussion Facilitation, Software Development, Testability

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media Marketing, Social Media, Performance Metric, Smart Goals, Plan Execution, Social Media Management, Social Media Campaigns, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Target Audience, Marketing Strategies, Business Planning, Social Network Analysis, LinkedIn, Facebook

  • Status: New
    Status: Free Trial

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

  • Status: New
    Status: Free Trial

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

  • Status: Free Trial

    Skills you'll gain: User Research, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, Human Centered Design, Interactive Design, Conceptual Design, Design, User Flows, Collaborative Software, Design Specifications, Persona Development, Design Software, User Interface (UI) Design, UI Components, Ideation, Animations

  • Status: New
    Status: Free Trial

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Price Negotiation, New Business Development, Problem Solving

  • Status: Free Trial

    Skills you'll gain: Generative AI Agents, LLM Application, Prompt Patterns, Prompt Engineering, Agentic systems, Tool Calling, Large Language Modeling, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Document Management, Coordinating, Persona Development, Coordination, Plan Execution, Data Sharing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Data Analysis, Regulatory Requirements, Innovation

  • Status: New
    Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Strategies, Marketing Automation

  • Status: Preview

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

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