Generative AI is a subset of artificial intelligence that leverages machine learning techniques to generate new content or data. Coursera's Generative AI catalogue helps you understand the complexities of modern machine learning methods, and enables you to design and implement generative models. You'll learn everything from the basic principles of deep learning, designing generative adversarial networks (GANs), to more advanced techniques like Transformer models and Autoencoders. Along the way, you'll gain skills in areas including natural language processing, image and video generation, and synthesizing new data, allowing you to create innovative AI applications and push the boundaries of what's possible in the field of artificial intelligence.