Pay Per Click Advertising

Pay Per Click (PPC) Advertising involves promoting products or services through paid online ads that charge per click. This skill requires knowledge of ad creation, bid management, and performance analysis. Digital advertisers optimize PPC campaigns to drive traffic and generate leads. Effective PPC advertising enhances brand visibility, sales, and ROI.
6credentials
1online degree
20courses

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Results for "pay per click advertising"

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content

    4.7
    Rating, 4.7 out of 5 stars
    116 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Aptly

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Performance Management, Budget Management

    Beginner · Course · 1 - 3 Months

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Target Audience, Paid media, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks