Persona Development

Persona Development is a strategic marketing approach that involves creating fictional representations of ideal customers based on market research and data. Coursera's Persona Development catalogue teaches you how to effectively develop and utilize persona-based marketing for enhanced customer targeting. You'll learn how to conduct detailed market research, interpret customer data, create comprehensive customer personas, and implement these personas into a broad range of marketing strategies. Enhance your marketing skills by understanding and applying concepts such as customer behaviour analysis, segmentation, persona-based content creation, and personalized marketing.
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Results for "persona development"

  • Status: New
    Status: Preview

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, Advertising Campaigns, A/B Testing

  • Coursera Instructor Network

    Skills you'll gain: User Experience Design, Wireframing, User Research, UI/UX Strategy, Responsible AI, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), Design Thinking, Prototyping, User Interface (UI) Design, Persona Development

  • Skills you'll gain: Persona Development, User Accounts, Target Audience, Business Modeling, Graphic Design, Collaborative Software, Productivity Software, Market Analysis

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Persona Development, Design Thinking, Predictive Analytics, Artificial Intelligence, Analysis, Design

  • Status: New
    Status: Free Trial

    Skills you'll gain: Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, AI Personalization, Prompt Engineering, Blogs, Scripting, Augmented and Virtual Reality (AR/VR), Media Production, Persona Development

  • Status: Free Trial

    Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard

  • Status: Free Trial

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

  • Status: New
    Status: Free Trial

    Skills you'll gain: Design Thinking, User Research, Qualitative Research, Human Centered Design, User Experience, Customer experience improvement, Empathy, Problem Solving, Persona Development, Interviewing Skills

  • Status: Free Trial

    Board Infinity

    Skills you'll gain: Cloud Management, Dashboard, Resource Utilization, Financial Management, Cost Management, Anomaly Detection, Serverless Computing, Cloud Computing Architecture, Forecasting, Containerization, Organizational Change, Persona Development, Stakeholder Engagement, Presentations, Generative AI

  • Coursera Project Network

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

  • Status: Free Trial

    Skills you'll gain: User Research, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, Human Centered Design, Interactive Design, Conceptual Design, Design, User Flows, Collaborative Software, Design Specifications, Persona Development, Design Software, User Interface (UI) Design, Ideation, Animations

  • Status: New
    Status: Preview

    Skills you'll gain: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development

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