Product Knowledge

Product Knowledge refers to an individual's understanding and information about a product which includes its application, function, features, use, and overall value. Coursera's Product Knowledge catalogue equips you with the skills to thoroughly understand a product and effectively communicate its benefits to potential customers. You'll learn how to analyze and assess a product's market, understand its unique selling proposition (USP), and effectively communicate its value. This knowledge will be instrumental in making informed decisions, providing excellent customer support, and driving successful sales strategies. Whether you're a sales professional, a marketing expert, or an entrepreneur, mastering product knowledge can elevate your professional competence and marketability.
6credentials
27courses

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Results for "product knowledge"

  • Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing

  • Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Product Knowledge, Design, Presentations, Dashboard, Graphic and Visual Design, Creative Design, Graphical Tools, Graphic Design, Selling Techniques, Sales

  • Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

  • Status: Free Trial

    Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Marketing Management, Global Marketing, Marketing, Product Knowledge, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Market Analysis, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Case Studies, Branding

  • Skills you'll gain: Canva (Software), Promotional Strategies, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Visual Design, Project Design, Graphic and Visual Design, Product Knowledge, Graphical Tools, Graphic Design, Selling Techniques, Sales

  • Skills you'll gain: Market Dynamics, Product Knowledge, Customer experience strategy (CX), Team Oriented, Product Lifecycle Management, Value Propositions, Customer Insights, Competitive Analysis, Innovation, Cost Management

  • Skills you'll gain: Technical Support, Hardware Troubleshooting, Customer Service, Insurance and Warranty Claims Processing, Problem Solving, Company, Product, and Service Knowledge, Customer Communications Management, Product Knowledge, Active Listening, Technical Communication, Communication

  • Status: Free Trial

    Skills you'll gain: Sales Pipelines, Sales Process, Salesforce, Sales Management, Sales Support, Closing (Sales), Order Management, Sales, Product Knowledge, Account Management, Contract Management

  • Status: Free

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming, Key Performance Indicators (KPIs)

  • Status: Free Trial

    Skills you'll gain: Product Knowledge, Language Learning, English Language, Customer Service, Retail Sales, Customer Inquiries, Customer Complaint Resolution, Telephone Skills, Vocabulary, Writing, Verbal Communication Skills, Oral Comprehension, Business Writing, Oral Expression, Grammar, Communication

  • Status: Free Trial

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

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