The language used throughout the course, in both instruction and assessments.
University of Minnesota
Skills you'll gain: Performance Metric, Performance Measurement, Benchmarking, Usability Testing, A/B Testing, User Feedback, Analysis, Data-Driven Decision-Making, Predictive Analytics, Diversity and Inclusion
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Experimentation, Research Design, A/B Testing, Business Analysis, Analytical Skills, Complex Problem Solving, Statistical Inference, Business Priorities, Data Ethics, Prioritization, Project Planning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Roadmaps, Agile Methodology, Product Management, Wireframing, A/B Testing, Microsoft Teams, Sprint Planning, Project Management, ChatGPT, Kanban Principles
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Performance Analysis, Customer experience strategy (CX), Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis
Beginner · Course · 1 - 3 Months

Coursera Project Network
Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: A/B Testing, Pandas (Python Package), Matplotlib, Plotly, Data Visualization, Statistical Methods, GitHub, Data Manipulation, Statistical Hypothesis Testing, Version Control, Statistical Analysis, Data Science, Interactive Data Visualization, Python Programming, NumPy, Data Analysis, Git (Version Control System), Jupyter, Data Transformation, Programming Principles
Beginner · Course · 1 - 3 Months

Unilever
Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing
Intermediate · Course · 1 - 4 Weeks
University of California San Diego
Skills you'll gain: Graphic and Visual Design, Usability Testing, User Interface (UI) Design, Design, Experimentation, Interaction Design, Human Computer Interaction, User Experience Design, Prototyping, Design Elements And Principles, Human Centered Design, Web Design and Development, Typography, Design Research, A/B Testing
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing
Mixed · Course · 1 - 4 Weeks