Brand Loyalty

Brand Loyalty is a consumer's preference for a particular brand, influenced by past experiences and emotional connections, prompting repeated purchases over time. Coursera's Brand Loyalty catalogue teaches you to understand, develop, and manage an effective brand loyalty strategy. You'll learn about creating meaningful brand experiences, leveraging customer relationship management (CRM), and using data analytics to predict and enhance consumer behavior. Furthermore, it covers the psychological aspects of consumer decision-making processes, importance of customer retention, and the role of reward programs in fostering loyalty. This skill is essential for roles across marketing, sales, product management, and customer success teams.
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Results for "brand loyalty"

  • Status: Free Trial

    Kennesaw State University

    Skills you'll gain: Trustworthiness, Brand Loyalty, Customer Retention, Customer Relationship Building, Consultative Approaches, Honesty, Strategic Partnership, B2B Sales, Business Relationship Management, Personal Attributes, Automation, Digital Transformation, Collaboration, Adaptability

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Marketing Design, Graphic and Visual Design, Social Media Marketing, Social Media Campaigns, Content Creation, Advertising Campaigns, Branding, Brand Loyalty, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours