Persona Development

Persona Development is a strategic marketing approach that involves creating fictional representations of ideal customers based on market research and data. Coursera's Persona Development catalogue teaches you how to effectively develop and utilize persona-based marketing for enhanced customer targeting. You'll learn how to conduct detailed market research, interpret customer data, create comprehensive customer personas, and implement these personas into a broad range of marketing strategies. Enhance your marketing skills by understanding and applying concepts such as customer behaviour analysis, segmentation, persona-based content creation, and personalized marketing.
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Results for "persona development"

  • Status: Preview

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

  • Status: Preview

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Communication, Persona Development, Customer Analysis, Financial Statements, Business Strategy, Innovation, Technical Management, Market Research

  • Status: Free Trial

    Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard

  • Coursera Project Network

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

  • Status: New

    Skills you'll gain: Cyber Security Assessment, Cybersecurity, Vulnerability Assessments, Persona Development, Coordination, Safety and Security

  • Status: Free Trial

    Skills you'll gain: Sales Enablement, Persona Development, Technical Sales, Sales Training, Sales Strategy, Lead Generation, Target Audience, Sales, Sales Process, Customer Success Management, Marketing Materials, Content Strategy, Business Writing, Communication Strategies, Meeting Facilitation, Service Level Agreement

  • Status: Preview

    Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Design, Product Development, Innovation, User Centered Design

  • Status: Free Trial

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Prospecting and Qualification, Sales Presentations, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Lead Generation, Customer Analysis, Customer Relationship Management (CRM) Software, Professional Networking

  • Skills you'll gain: Timelines, Brainstorming, Ideation, Product Design, Project Design, Design Thinking, Persona Development, Workflow Management, User Centered Design, Teamwork, Collaborative Software, Collaboration, Innovation