Merchandise Displays

Merchandise Displays is the art and science of presenting products in a retail environment to attract, engage, and motivate customers towards making a purchase. Coursera's Merchandise Displays catalogue trains you in the creation and implementation of effective and appealing retail displays. You'll learn the fundamentals of visual merchandising, design principles for an effective display, selection and arrangement of merchandise, use of signage and graphics, and the impact of lighting, color, and space. You'll also gain insights on how to tailor your displays to your target audience, season, and product trends, as well as measuring the effectiveness of your displays. This skill is essential for retail professionals, visual merchandisers, store managers, and anyone seeking to enhance their retail presentation skills.