Account Management

Account Management is a business strategy that entails maintaining and strengthening the relationships between an organization and its key customers, often through dedicated account managers. Coursera's Account Management catalogue teaches you the principles and techniques of effective account management. You'll learn how to identify key accounts, build strong relationships with clients, develop strategic account plans, and effectively manage and grow accounts over time. You'll also gain insights into cross-selling and upselling techniques, negotiation and conflict resolution skills, and customer retention strategies. This skill is crucial for sales professionals, business development managers, and anyone looking to excel in client-facing roles.