Target Audience refers to the specific group of people a product, service, or message is aimed at. Coursera's Target Audience catalogue teaches you how to identify, understand, and reach out to the people most likely to engage with your brand or offerings. You'll learn techniques to profile your ideal customers, understand their needs and behaviors, devise effective communication strategies, and create compelling content tailored to them. This skill is crucial for marketers, entrepreneurs, business owners, and anyone interested in crafting impactful messages for their intended audience. You'll gain insights into market segmentation, buyer personas, demographic and psychographic analysis, and much more.