A/B Testing

A/B Testing is a user experience research methodology that involves comparing two versions of a webpage or other product to determine which performs better. Coursera's A/B Testing skill catalogue teaches you about this crucial component of product development and optimization. You'll learn how to design, implement, and analyze A/B tests to make data-driven decisions and improve user engagement. Additionally, you'll gain an understanding of statistical analysis methods for interpreting test results, ethical considerations, and best practices for running successful tests. This skill is essential for roles such as product managers, UX designers, data scientists, and digital marketers.
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Explore the A/B Testing Course Catalog

  • Coursera Project Network

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Status: AI skills

    Google

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    45K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Preview

    EDUCBA

    Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Modeling, Predictive Analytics, Statistical Methods, Data Analysis, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Machine Learning, Markov Model

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: A/B Testing, Statistical Hypothesis Testing, Statistical Methods, Advanced Analytics, Statistical Analysis, Correlation Analysis, Business Reporting, Data Analysis, Report Writing, Probability & Statistics, Analytical Skills, Quantitative Research, Data-Driven Decision-Making, Health Informatics, Business Process Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Pearson

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Statistical Modeling, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Predictive Analytics, Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming

    Beginner · Specialization · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: New
    Status: Free Trial

    Packt

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Project Estimation, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles

    3.8
    Rating, 3.8 out of 5 stars
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Pearson

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    DeepLearning.AI

    Skills you'll gain: Descriptive Statistics, Bayesian Statistics, Statistical Hypothesis Testing, Probability & Statistics, Sampling (Statistics), Probability Distribution, Linear Algebra, Statistical Inference, A/B Testing, Statistical Analysis, Applied Mathematics, NumPy, Probability, Calculus, Dimensionality Reduction, Numerical Analysis, Mathematical Modeling, Machine Learning, Machine Learning Methods, Jupyter

    4.6
    Rating, 4.6 out of 5 stars
    3K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial

    Meta

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    281 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Status: AI skills

    Meta

    Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    4.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    Meta

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

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  • Meta
  • University of Virginia
  • Google
  • Johns Hopkins University
  • Packt
  • University of California San Diego
  • University of Minnesota
  • Fundação Instituto de Administração