Brand Marketing

Brand Marketing is a strategic approach to create a long-term value for a product or a service by promoting its unique identity and creating a deep connection with the audience. Coursera's Brand Marketing catalogue teaches you how to effectively build, manage and enhance a brand. You'll learn about the fundamentals of brand strategy, audience identification, brand positioning, and the use of data-driven decision making in branding. You'll also explore the role of storytelling in brand communication, the integration of social media in brand marketing, and the importance of brand equity. This learning will equip you to create impactful marketing campaigns that resonate with your target audience and drive brand growth.
7credentials
22courses

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Results for "brand marketing"

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

  • Coursera Instructor Network

    Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

  • Status: Free Trial

    Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

  • Status: New
    Status: Free Trial

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

What brings you to Coursera today?

  • Status: Free Trial

    Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Social Media Marketing, Content Creation, Online Advertising, Brand Marketing, Storytelling, Social Media, Performance Measurement, Content Marketing, Video Editing, Video Production, Social Media Content, Social Media Strategy, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling

  • Status: New
    Status: Free Trial

    Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Business Leadership, Environment and Resource Management, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Hospitality and Food Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

  • Status: Preview

    Case Western Reserve University

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

  • Status: Free Trial

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding