Brand Marketing

Brand Marketing is a strategic approach to create a long-term value for a product or a service by promoting its unique identity and creating a deep connection with the audience. Coursera's Brand Marketing catalogue teaches you how to effectively build, manage and enhance a brand. You'll learn about the fundamentals of brand strategy, audience identification, brand positioning, and the use of data-driven decision making in branding. You'll also explore the role of storytelling in brand communication, the integration of social media in brand marketing, and the importance of brand equity. This learning will equip you to create impactful marketing campaigns that resonate with your target audience and drive brand growth.