Brand Loyalty

Brand Loyalty is a consumer's preference for a particular brand, influenced by past experiences and emotional connections, prompting repeated purchases over time. Coursera's Brand Loyalty catalogue teaches you to understand, develop, and manage an effective brand loyalty strategy. You'll learn about creating meaningful brand experiences, leveraging customer relationship management (CRM), and using data analytics to predict and enhance consumer behavior. Furthermore, it covers the psychological aspects of consumer decision-making processes, importance of customer retention, and the role of reward programs in fostering loyalty. This skill is essential for roles across marketing, sales, product management, and customer success teams.
8credentials
27courses

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Results for "brand loyalty"

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Business Strategy, Performance Measurement, Digital Marketing

  • Status: Free Trial

    Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour

  • Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Management, Market Dynamics

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Marketing, Benchmarking, Competitive Analysis

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • Status: Preview

    Skills you'll gain: Brand Management, Customer Relationship Management, Consumer Behaviour, Marketing, Customer Retention, Brand Loyalty, Marketing Strategies, Market Dynamics, Customer Insights, Target Market, Market Analysis, Market Opportunities, Innovation

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  • Kennesaw State University
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  • Alfaisal University | KLD
  • Google
  • S.P. Jain Institute of Management and Research
  • University of Maryland, College Park