Brand Strategy

Brand Strategy is a long-term plan devised for the development of a successful brand in order to achieve specific goals. Coursera's brand strategy catalogue teaches you the essentials of cultivating a powerful brand identity. You'll learn how to create a compelling brand story, understand consumer behavior, develop innovative brand positioning, and create effective communication strategies. The knowledge gained will help you in building strong brands, driving brand loyalty, making key brand decisions, and ultimately leading to business growth. This skill is vital for marketing professionals, entrepreneurs, business owners, or anyone looking to strengthen and manage a brand's presence in the market.
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Explore the Brand Strategy Course Catalog

  • Status: New
    Status: Free Trial

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Case Studies, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Graphic Design, Brand Management

  • Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Strategy, Branding, Business Strategy, Content Strategy, Business Research, Content Creation, Market Research, Creative Design, Target Audience, Value Propositions, Competitive Analysis

  • Status: New
    Status: Preview

    Skills you'll gain: Prompt Engineering, Collaborative Software, Adobe Creative Cloud, Generative AI, Adobe Photoshop, Generative AI Agents, AI Personalization, Content Creation, Data Import/Export, Responsible AI, Creative Design, Storytelling, Brand Strategy, Image Quality, Branding

  • Status: Free Trial

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • Status: New

    Skills you'll gain: Target Audience, Verbal Communication Skills, Crisis Management, Brand Strategy, Brand Awareness, Communication, Trustworthiness, Branding, Public Speaking, Brand Management, Storytelling, Professional Development, Personal Attributes, Social Media Content, Technology Strategies, Digital Media Strategy

  • Status: New
    Status: Free Trial

    Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery

  • Status: Free Trial

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Management, Behavioral Economics, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

  • Status: New
    Status: Free Trial

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

  • Status: Free Trial

    Skills you'll gain: Intellectual Property, Entrepreneurship, Music History, Contract Negotiation, Fundraising and Crowdsourcing, Team Building, Design Thinking, Brand Strategy, Professional Networking, Lawsuits, Creativity, Ideation, Innovation, Branding, Music, Creative Problem-Solving, Creative Thinking, Revenue Management, Social Media, Business

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Animations, Adobe After Effects, Motion Graphics, Adobe Creative Cloud, Design, Branding, Brand Strategy, Marketing Design, System Configuration, Brainstorming, Intellectual Property, Graphic and Visual Design, Strategic Thinking, Legal Risk, Adobe Photoshop

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis