Loyalty Programs

Loyalty Programs are structured marketing strategies designed by businesses to encourage customers to continue to shop at or use the services of businesses associated with each program. Coursera's Loyalty Programs catalogue teaches you to design, implement, and manage effective customer loyalty programs. You'll learn the principles of customer relationship management, strategies for customer retention and engagement, the use of data analytics in customer loyalty, and the role of digital platforms in modern loyalty programs. This skill set empowers marketers, business leaders, and even entrepreneurs to drive customer loyalty, enhance brand value, and achieve sustainable growth in their respective markets.
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Results for "loyalty programs"

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Customer Communications Management, Digital Transformation, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Graphic and Visual Design Software, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    202 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Data-Driven Decision-Making, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Real Time Data, Augmented and Virtual Reality (AR/VR), Forecasting, Content Management, Media Relations, Artificial Intelligence, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    O.P. Jindal Global University

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months