Customer Communications Management

Customer Communications Management (CCM) is a strategic approach that orchestrates and streamlines all outbound communications towards customers, providing a personalized, targeted experience. Coursera's CCM catalogue equips you with the skills to deliver highly personalized, omni-channel communications. You'll learn about different aspects of CCM including document management, content creation, multi-channel distribution, and customer journey mapping. You'll gain insights on how to leverage customer data, manage customer interactions across various communication channels, understand customer behavior, and effectively respond to customer needs in real-time. This knowledge will enable you to enhance customer satisfaction, improve customer loyalty, and increase operational efficiency in any customer-centric organization.
2credentials
15courses

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Results for "customer communications management"

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts

    4.9
    Rating, 4.9 out of 5 stars
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Responsible AI, Loan Origination, Lending and Underwriting, Consumer Lending, Commercial Lending, Workflow Management, Generative AI, Customer Communications Management, Customer experience improvement, Regulatory Requirements, Credit Risk, Document Management, Financial Services, Business Process Automation, Artificial Intelligence, Risk Management

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, Content Performance Analysis, Account Management, Customer Communications Management, Target Audience, Customer Engagement, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Self Service Technologies, Automation, Setting Appointments, Generative AI Agents, AI Personalization, Calendar Management, Prompt Engineering, Customer Service, Virtual Environment, Customer Inquiries, Customer Communications Management, Scheduling, Greeting Customers, Systems Integration, System Configuration

    Beginner · Guided Project · Less Than 2 Hours

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