Selling Techniques are strategies that professionals use to convey the value of a product or service to a potential customer, with the goal of making a sale. Coursera's Selling Techniques catalogue teaches you how to effectively engage customers, communicate value, and close sales transactions. You'll learn the essentials of consultative selling, persuasive communication, negotiation, and customer relationship management. By understanding buyer behaviour and mastering the art of selling, you'll be equipped to increase sales performance in any industry, be it retail, technology, financial services, or others.