Marketing Strategies

Marketing Strategies are comprehensive plans formulated to reach and engage target audiences, and convert these engagements into sales. Coursera's marketing strategies catalogue teaches you how to craft and implement effective, data-driven marketing strategies. You'll learn to leverage various digital marketing channels, perform market research, understand consumer behavior, and analyze market trends. Additionally, you will develop the ability to create compelling brand narratives and optimize marketing campaigns based on performance metrics, thereby equipping you to drive business growth and customer engagement.