Marketing Communications

Marketing Communications is a strategic approach used by companies to engage with their target audience using different promotional methods. Coursera's Marketing Communications catalogue helps you understand and apply various marketing strategies and tactics to effectively communicate a brand's value proposition. You'll learn about the key components of a marketing communication plan, including advertising, brand positioning, PR, digital marketing, and social media engagement. Furthermore, the course dives into contemporary topics such as influencer marketing, content creation, SEO, SEM, and data-driven marketing. Knowledge of these skills will empower you to craft compelling narratives that resonate with consumers and drive business growth.
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70courses

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Results for "marketing communications"

  • Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)

  • Status: Preview

    Skills you'll gain: Social Network Analysis, Social Media Campaigns, Consumer Behaviour, Influencing, Content Creation, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling, Communication

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Campaign Management, Data Presentation, Marketing, Digital Marketing, Business Metrics, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, Communication

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • Status: Preview

    Universidad de los Andes

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

  • Status: Preview

    Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

  • Status: Preview

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

  • Status: New
    Status: Free Trial

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Emotional Intelligence, Technical Writing, Business Communication, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications