Marketing Management

Marketing Management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Coursera's Marketing Management catalogue equips you with crucial knowledge about market research, consumer behavior, product design, branding, and promotion strategies. You'll learn how to identify target markets, implement marketing mix strategies, conduct competitive analysis, and measure marketing effectiveness. Further, you'll gain an understanding of contemporary issues in marketing like digital marketing, social media strategies, and ethical considerations, preparing you to lead marketing efforts in any organization effectively.
6credentials
2online degrees
38courses

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Explore the Marketing Management Course Catalog

  • Skills you'll gain: Performance Measurement, Human Resource Strategy, Human Capital, Strategic Marketing, Marketing, Strategic Leadership, Human Resources Management and Planning, Talent Management, Branding, Marketing Management, IT Management, Employee Performance Management, Consumer Behaviour, Key Performance Indicators (KPIs), Business Management, Marketing Planning, Technology Strategies, Information Systems, Business Intelligence, Brand Strategy

  • Status: Free Trial

    Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management

  • Status: Free Trial

    Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Marketing Management, Global Marketing, Marketing, Product Knowledge, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Market Analysis, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Case Studies, Branding

  • Status: Preview

    Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking

  • IIT Roorkee

    Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Brand Management, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Business Valuation, Innovation, Succession Planning, Management Accounting, Statistical Process Controls, Product Management, Supply Chain Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

  • Status: Free Trial

    Skills you'll gain: Digital Transformation, Business Transformation, Marketing Management, Technology Strategies, Business Technologies, E-Commerce, Business Management, Innovation, Customer Acquisition Management, Data Management, Marketing Strategies, Growth Strategies, Data-Driven Decision-Making, Scalability, Presentations

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

  • Status: Free Trial

    Kennesaw State University

    Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Marketing Strategies, Marketing Management, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour

  • Status: Free

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Social Media Campaigns, Marketing Management, Budget Management, Target Audience

  • Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Report Writing, Performance Analysis, Marketing Analytics, Digital Marketing, Marketing Management

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Marketing Strategies, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Information Privacy

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  • IE Business School
  • Fundação Instituto de Administração
  • S.P. Jain Institute of Management and Research
  • Tecnológico de Monterrey
  • University of Colorado Boulder
  • Institut Mines-Télécom
  • Universidad de Palermo
  • University of Illinois Urbana-Champaign