Persona Development

Persona Development is a strategic marketing approach that involves creating fictional representations of ideal customers based on market research and data. Coursera's Persona Development catalogue teaches you how to effectively develop and utilize persona-based marketing for enhanced customer targeting. You'll learn how to conduct detailed market research, interpret customer data, create comprehensive customer personas, and implement these personas into a broad range of marketing strategies. Enhance your marketing skills by understanding and applying concepts such as customer behaviour analysis, segmentation, persona-based content creation, and personalized marketing.
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Results for "persona development"

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Prospecting and Qualification, Sales Presentations, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Lead Generation, Customer Analysis, Customer Relationship Management (CRM) Software, Professional Networking

  • Status: New
    Status: Free Trial

    Skills you'll gain: Design Thinking, User Research, Qualitative Research, Human Centered Design, User Experience, Customer experience improvement, Empathy, Problem Solving, Persona Development, Interviewing Skills

  • Status: Free Trial

    Skills you'll gain: Sales Enablement, Persona Development, Technical Sales, Sales Training, Sales Strategy, Lead Generation, Target Audience, Sales, Sales Process, Customer Success Management, Marketing Materials, Content Strategy, Business Writing, Communication Strategies, Meeting Facilitation, Service Level Agreement

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Sales, Sales Strategy, Rapport Building, Empathy, Active Listening, Value Propositions, Persona Development

  • Status: New
    Status: Free Trial

    Skills you'll gain: Storytelling, Content Strategy, ChatGPT, AI Product Strategy, Content Creation, Target Audience, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation, Search Engine Optimization

  • Status: Preview

    Skills you'll gain: User Story, Agile Product Development, Agile Methodology, Design Thinking, User Research, Product Development, User Centered Design, Interviewing Skills, Usability Testing, Innovation, Team Oriented, Persona Development

  • Skills you'll gain: Persona Development, Experience Design, User Experience, User Centered Design, User Research, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development

  • Coursera Project Network

    Skills you'll gain: Wireframing, User Experience Design, Persona Development, Information Architecture, Web Design, Design, Design Elements And Principles

  • Status: Free Trial

    Skills you'll gain: Scrum (Software Development), Value Propositions, Sprint Retrospectives, Business Modeling, Video Game Development, Agile Methodology, Presentations, Entrepreneurship, Game Design, Target Audience, Sprint Planning, Target Market, Agile Project Management, Persona Development, Market Opportunities, Product Testing

  • Status: Free Trial

    Skills you'll gain: Generative AI, Prompt Engineering, Instructional Design, ChatGPT, Brainstorming, Needs Assessment, Design Strategies, Content Creation, Persona Development, Professional Development

  • Status: Preview

    University of Virginia

    Skills you'll gain: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, User Research, Persona Development, Usability Testing, Team Building, User Centered Design, Value Propositions, Innovation

  • Coursera Instructor Network

    Skills you'll gain: User Experience Design, Wireframing, User Research, UI/UX Strategy, Responsible AI, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), Design Thinking, Prototyping, User Interface (UI) Design, Persona Development

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