Strategic Communication

Strategic Communication is a planned process of delivering a specific message to a targeted audience to achieve certain objectives. Coursera's Strategic Communication catalogue helps you build skills in effective communication for varied organizational goals. You'll learn about message framing, audience analysis, and different communication channels. Further, you'll understand crisis communication, the importance of corporate communication, and how to leverage public relations and social media. By mastering these skills, you'll be able to navigate various professional environments, improve brand visibility, and drive engagement, fostering better relationships within and outside an organization.
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Results for "strategic communication"

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Business Process, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Business Leadership, Influencing, Team Leadership

  • Status: Free Trial

    Skills you'll gain: Crisis Management, Strategic Communication, Emergency Response, Corporate Communications, Public Affairs, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media Relations

  • Status: Free Trial

    Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Conflict Management, Project Management Institute (PMI) Methodology, Strategic Communication, Cultural Diversity, Project Management, Cultural Sensitivity, Communication, Organizational Structure, Influencing, Relationship Building

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

  • Status: Free Trial

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct

  • Status: Free Trial

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Initiative and Leadership, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

  • Status: Free Trial

    Imperial College London

    Skills you'll gain: Innovation, Product Development, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Stakeholder Analysis, Feasibility Studies, Commercialization, Ideation, Organizational Structure, Persuasive Communication, Strategic Communication, Health Care, Organizational Change, Health Technology, Entrepreneurship, Public Health

  • Status: Preview

    Kennesaw State University

    Skills you'll gain: Prompt Engineering, Business Correspondence, Target Audience, Business Communication, Strategic Communication, Business Writing, Social Media Content, Generative AI, Communication Strategies, Meeting Facilitation, Taking Meeting Minutes, Artificial Intelligence, Document Management

  • Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Project Management Software, Generative AI, Critical Thinking, Automation

  • Status: Free Trial

    Skills you'll gain: LinkedIn, Interviewing Skills, Social Media, Social Media Strategy, Professional Networking, Strategic Communication, Communication, Negotiation, Professionalism, Business Writing, Decision Making

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Performance Measurement, Strategic Partnership, Sustainable Development, Corporate Strategy, Sustainability Standards, Supply Management, Procurement, Business Strategies, Business Operations, Strategic Communication, Business Leadership, Organizational Strategy, Supply Chain Management, Systems Thinking, Communication

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  • Fundação Instituto de Administração