A/B Testing

A/B Testing is a user experience research methodology that involves comparing two versions of a webpage or other product to determine which performs better. Coursera's A/B Testing skill catalogue teaches you about this crucial component of product development and optimization. You'll learn how to design, implement, and analyze A/B tests to make data-driven decisions and improve user engagement. Additionally, you'll gain an understanding of statistical analysis methods for interpreting test results, ethical considerations, and best practices for running successful tests. This skill is essential for roles such as product managers, UX designers, data scientists, and digital marketers.
15credentials
52courses

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Explore the A/B Testing Course Catalog

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

  • Status: Free Trial

    Skills you'll gain: Responsible AI, Generative AI, Large Language Modeling, Artificial Intelligence, PyTorch (Machine Learning Library), MLOps (Machine Learning Operations), Tensorflow, Information Privacy, Machine Learning, A/B Testing, Deep Learning, Version Control, Performance Tuning, Scalability

  • Status: Free Trial

    Skills you'll gain: Precision Medicine, Clinical Trials, Data Analysis, Data-Driven Decision-Making, Analytics, Data Science, Strategic Decision-Making, Root Cause Analysis, Random Forest Algorithm, Treatment Planning, Personalized Service, A/B Testing, Machine Learning, Online Advertising

  • Status: New
    Status: Free Trial

    Skills you'll gain: Apache Spark, Keras (Neural Network Library), Deep Learning, Tensorflow, A/B Testing, Big Data, Data Ethics, Applied Machine Learning, Data Processing, Machine Learning Software, Artificial Neural Networks, Machine Learning Algorithms, Data Cleansing, Machine Learning, MLOps (Machine Learning Operations), Artificial Intelligence, Supervised Learning, Statistical Hypothesis Testing, Dimensionality Reduction, Reinforcement Learning

  • Status: Free Trial

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, Business Development, New Business Development, A/B Testing, Entrepreneurship, Digital Marketing

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

  • Status: Free Trial

    University of Colorado System

    Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

  • Status: Free Trial

    Skills you'll gain: Bioinformatics, Image Analysis, Bayesian Statistics, Data Science, Data-Driven Decision-Making, Analytics, Machine Learning Methods, Statistical Hypothesis Testing, Biomedical Engineering, A/B Testing, Computer Vision, Algorithms, Statistical Inference, Magnetic Resonance Imaging, Program Development, Probability Distribution, Medical Imaging

  • Status: Free Trial

    Skills you'll gain: Reinforcement Learning, Data-Driven Decision-Making, Markov Model, Time Series Analysis and Forecasting, Bayesian Statistics, Data Science, Predictive Analytics, Anomaly Detection, Probability Distribution, Machine Learning Methods, Statistical Analysis, A/B Testing, Sampling (Statistics)