Business Marketing

Business Marketing is the practice of individuals, organizations, or companies promoting their products or services to other businesses or organizations. Coursera's Business Marketing catalogue teaches you about strategic marketing concepts tailored specifically for business-to-business operations. You'll learn everything from market segmentation and targeting, brand building, customer relationship management to digital marketing techniques. You'll delve into the complexities of business sales, explore the key strategies in pricing and value proposition, and understand how to leverage data in making strategic marketing decisions. This knowledge will empower you to drive business growth and customer engagement in any organization.
9credentials
1online degree
48courses

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Results for "business marketing"

  • Status: Preview

    IESE Business School

    Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business

    2.3
    Rating, 2.3 out of 5 stars
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

    Mixed · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Target Audience, Target Market, Facebook, Customer Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Content Creation, Business Planning, Drive Engagement

    4.5
    Rating, 4.5 out of 5 stars
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Diversity and Inclusion, Innovation, Organizational Leadership, Industrial and Organizational Psychology, Organizational Change, Creativity, Human Capital, Leadership, Drive Engagement, Team Performance Management, Change Management, Business, Business Strategy, Decision Making, Business Marketing, Neurology

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts

    4.9
    Rating, 4.9 out of 5 stars
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Business Marketing, Online Advertising, Target Market, User Accounts, Driving engagement

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming

    5
    Rating, 5 out of 5 stars
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours