MarTech

MarTech, or Marketing Technology, is a rapidly evolving field that combines marketing strategies with new technologies to drive business growth and improve customer experience. Coursera's MarTech catalogue equips you with the knowledge of the latest marketing technologies and their practical use in today's digital business landscape. You'll learn about various aspects of MarTech including digital advertising, analytics, SEO, social media, content marketing, CRM, automation, and more. Furthermore, you'll develop the ability to leverage these technologies to build effective marketing strategies, enhance customer engagement, and increase your organization’s profitability.
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