Brand Strategy

Brand Strategy is a long-term plan devised for the development of a successful brand in order to achieve specific goals. Coursera's brand strategy catalogue teaches you the essentials of cultivating a powerful brand identity. You'll learn how to create a compelling brand story, understand consumer behavior, develop innovative brand positioning, and create effective communication strategies. The knowledge gained will help you in building strong brands, driving brand loyalty, making key brand decisions, and ultimately leading to business growth. This skill is vital for marketing professionals, entrepreneurs, business owners, or anyone looking to strengthen and manage a brand's presence in the market.
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Explore the Brand Strategy Course Catalog

  • Status: Preview

    Università Bocconi

    Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement

  • Status: Preview

    Skills you'll gain: Marketing Analytics, Data Collection, Analytical Skills, Data Analysis, Marketing, Quantitative Research, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

  • Status: Free Trial

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

  • Status: Preview

    Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Marketing, Benchmarking, Competitive Analysis

  • Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design

  • Status: New
    Status: Free Trial

    Skills you'll gain: Brand Strategy, Presentations, Branding, Case Studies, Storyboarding, Storytelling, Graphic and Visual Design, Creativity

  • Status: Free Trial

    Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Relationship Management, Sustainable Business, Music Performance

  • Status: Preview

    Universitat Autònoma de Barcelona

    Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising