Business Marketing

Business Marketing is the practice of individuals, organizations, or companies promoting their products or services to other businesses or organizations. Coursera's Business Marketing catalogue teaches you about strategic marketing concepts tailored specifically for business-to-business operations. You'll learn everything from market segmentation and targeting, brand building, customer relationship management to digital marketing techniques. You'll delve into the complexities of business sales, explore the key strategies in pricing and value proposition, and understand how to leverage data in making strategic marketing decisions. This knowledge will empower you to drive business growth and customer engagement in any organization.
9credentials
1online degree
48courses

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Results for "business marketing"

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Business Marketing, Account Management, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Emory University

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, New Business Development, Case Studies, Legal Research

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Billing, Billing & Invoicing, Advertising, Payment Processing, Paid media, Payment Systems, Business Marketing, Social Media Marketing

    Intermediate · Guided Project · Less Than 2 Hours

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