Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: New
    Status: Free Trial

    Simplilearn

    Skills you'll gain: Requirements Management, Solution Design, Business Analysis, Requirements Elicitation, Stakeholder Management, Business Requirements, Solution Architecture, Stakeholder Analysis, Strategic Planning, Business Strategies, Systems Analysis, Business Process, Competitive Analysis, Business Process Management, Business Intelligence, Risk Analysis, Agile Methodology, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    45 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview

    IE Business School

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

    4.6
    Rating, 4.6 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

    4.5
    Rating, 4.5 out of 5 stars
    189 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    University of Minnesota

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    122 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Cloud Development, Responsible AI, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    49K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview

    Kennesaw State University

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, LLM Application, Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Creative Design, Adobe Photoshop, Typography, Color Theory

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Northeastern University

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    20 reviews

    Beginner · Course · 1 - 4 Weeks

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  • University of Virginia
  • EDUCBA
  • IE Business School
  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • BCG
  • Ludwig-Maximilians-Universität München (LMU)
  • University of Illinois Urbana-Champaign