Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.
19credentials
3online degrees
64courses

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Results for "marketing planning"

  • Coursera Project Network

    Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Free Trial

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

  • Skills you'll gain: Performance Measurement, Financial Accounting, Business Intelligence, Business Modeling, Selling Techniques, Human Resource Strategy, Business Analytics, Business Planning, Strategic Marketing, Portfolio Management, Digital Transformation, Influencing, Corporate Sustainability, Entrepreneurial Finance, B2B Sales, Marketing Planning, Equities, Branding, Market Dynamics, IT Management

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

  • Skills you'll gain: Performance Measurement, Human Resource Strategy, Human Capital, Strategic Marketing, Marketing, Strategic Leadership, Human Resources Management and Planning, Talent Management, Branding, Marketing Management, IT Management, Employee Performance Management, Consumer Behaviour, Key Performance Indicators (KPIs), Business Management, Marketing Planning, Technology Strategies, Information Systems, Business Intelligence, Brand Strategy

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

  • Status: Preview

    Skills you'll gain: Marketing Planning, Performance Measurement, Sales Presentations, Marketing Strategies, Music Performance, Goal Setting, Travel Arrangements, Customer Engagement, Content Marketing, Music, Marketing Channel, Event Management, Business Planning, Professional Networking, Talent Management

  • University of North Texas

    Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Marketing Planning, Design Thinking, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Music History, Sociology

  • Status: New
    Status: Preview

    Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling

  • Status: New
    Status: Preview

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

  • Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy

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