Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
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Find the best Digital Marketing course for your goals

  • Status: Free Trial

    Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Analytical Skills, R (Software), Digital Marketing, Health Care

  • Status: Free Trial

    Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation

  • Status: Free Trial

    Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Business Planning, Strategic Planning, Keyword Research, Business Strategy, People Development, Digital Marketing, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Cash Flow Forecasting, Organizational Strategy, Social Media Strategy, Social Media, Business Management, Banking, Storytelling

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience

  • Coursera Project Network

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting

  • Status: Free Trial

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Facebook, Digital Marketing, Instagram, Program Evaluation, Project Closure, Analysis, Communication

  • Status: Free Trial

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

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Leading partners

  • Fundação Instituto de Administração
  • University of Illinois Urbana-Champaign
  • Simplilearn
  • Google
  • Meta
  • Real Madrid Graduate School Universidad Europea
  • Digital Marketing Institute
  • University of Colorado Boulder